In today’s Wordtracker Newsletter, journalist and blogger Judith Lewis, talks about the need for SEO standards, accreditation, qualifications and expectations. Lewis, social media and search media expert in the United Kingdom says in her blog post that SEO can make or break a website. “An organic search professional can make a site millions, or cost the owner their livelihood. Many sales happen online as a result of SEO and if a company cannot be found, even on a brand search, it is likely to destroy these sales. Thus SEO could be seen as being almost as important as the job of the accountant. It has to be right first time (generally) and, while there is some modest margin for error, if deliberate tampering is detected it can be disastrous.” Read more at http://www.wordtracker.com/blog/seo-standards.
Tags: accredition, expectations, qualifications, search engine optimization, search media expert, Social Media, standards, wordtracker



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